February 13, 2003

39% or greater.

In Jakob’s latest Alertbox, Homepage Real Estate Allocation is discussion.

Summary:
On average, sample sites evenly distributed valuable screen space between content, navigation, fluff, blank areas, and system overhead. Areas of user interest should occupy more than the current 39%.

I do like the line that says … “Space on a big company’s homepage is worth about 1,300 times as much as land in the business districts of Tokyo.”

Good read. I recommend it.

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Tagged As Info Design, Strategy, UI Design, Usability

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