March 26, 2003

UPS Changes logo, brand.

UPS(United Parcel Service) changes their logo and brand. This sucks ass. They've destroyed Paul Rand's masterpiece. Those "ratbastards(I now hate Futurebrand)":http://www.futurebrand.com/. More at "Adweek":http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1848494 (via "K10K(Kaliber 10,000)":http://www.k10k.net/ ) There are just a handful of logos that I would consider untouchable. IBM, FedEx, Westinghouse, UPS, CBS, Apple, Nike
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Tagged As Design, Strategy

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Posted at 02:04 PM

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paddy

the new ups logo is samey to every other 'new coorporate logo... thehehehehe

Posted by: paddy | November 13, 2003 07:02 AM

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