Blurbs are Writing Previews of Web Pages in a short line or paragraph that evaluates or summarizes what the user will find at the end of a link. Good stuff. "What to avoid":http://www.uwec.edu/jerzdg/orr/handouts/TW/web/blurbs.htm#2, "how to summarize and not tease":http://www.uwec.edu/jerzdg/orr/handouts/TW/web/blurbs.htm#3, "knowing your audience":http://www.uwec.edu/jerzdg/orr/handouts/TW/web/blurbs.htm#4.