Our findings show that consistency in the design plays second fiddle to completing the task. When users are complaining about the consistency of a site, we've found that it is often because they are having trouble completing their tasks. On sites where users easily complete their tasks, the users seem to pay little attention to glaring inconsistencies, often telling us in their ratings that the site was indeed very consistent.An excellent article. ( via Craig Salia )
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Posted at 11:06 AM