May 21, 2003

Don't Re-Launch, Evolve.

Jared Spool wrote this excellent article on the Quiet Death of Re-launch for UIE. It's about how the manjor re-launching of sites is a thing of the past, and how sites should evolve over time. Increase the task success.
Our findings show that consistency in the design plays second fiddle to completing the task. When users are complaining about the consistency of a site, we've found that it is often because they are having trouble completing their tasks. On sites where users easily complete their tasks, the users seem to pay little attention to glaring inconsistencies, often telling us in their ratings that the site was indeed very consistent.
An excellent article. ( via Craig Salia )
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Tagged As Strategy, Usability

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