Bill Haig write on what makes a Great Logo.
This is a very well done article that lays out nicely some very good rules on what makes a great logo.
The rules that he states are as follows:
# Logos must be credibility-based.
# Logos must symbolize the company business to be credibility-based.
# Logos must also be designed to communicate that the company is trustworthy.
# Logos must be planned.
# Logos must use the symbol over (or beside on the left) the company name.
# Logos must communicate, communicate, communicate.
# Logos must be very prominent in application. Frequency and consistency are the key points here.
# The logo symbol and name must work together.
These are good rules, and he does a good job of explaining what each rule is and how to go about following it. Nice stuff.
Comments
VisualMedia
Really nice stuff. I think about translating this article into Dutch.
Posted by: VisualMedia | December 11, 2003 02:52 AM