Mark Boulton has written an excellent article (the first of several) on ways to acheive better typography. This first article focuses on “The Measure”. The Measure is the name given to the width of a body of type.
There is an optimum width for a Measure and that is defined by the amount of characters are in the line. A general good rule of thumb is 2-3 alphabets in length, or 52-78 characters (including spaces).
He explains, rather cleanly and effortlessly, how leading, tracking, color and sizing work with the Measure.
The next article is on Hanging Punctuation. This deals with quotes and bullets, and how people (and word processors) deal with them incorrectly.
This is a great series. It’s quite good, and I recommended it for anyone that has the slighest amount of care in how things look.
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Posted at 08:56 AM