Okay. I’m a litte sad about this. Absolut is retiring it’s world-famous print ads. It’s been 25 years, and about 1,500 different versions of the ads. I think it’s safe to say the ads were iconic.
Now there are two parts to this post. One is the new ads. They’re done by TBWA/Chiat/Day in New York. So they know what they’re doing. But they now are using the spelling Absolute. They’ve added an e to the ads. That just screams WRONG to me. The format of the ads I’m somewhat okay with, as they seem a natural growth to the original. It’s taking the phrase aspect of before, and using the photos to support that phrase. That’s fine with me. Simple, elegant, and extending upon their established brand. With the exeception of the extra e.
Tagged As Graphic Design
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Posted at 08:21 AM