Kodak unveils new logo, and it sucks. Just sucks.
They were attempting to forge a new image as a cutting-edge, 21st century innovator.
This new logo says nothing of the sort. It just says “We hire shitty designers”.
This sucks. Kodak, AT&T, UPS. All good logos, all gone bye-bye.
Tagged As Graphic Design
Comments are Open (2)
Posted at 09:40 AM
Comments
designsource
I totally agree, wtf were they thinking THAT pos would do? Wonder how much $ they got f'd outta of. I can just hear the roundtable dissusion right now: ...gentleman, blah, blah, blah, new trends, blah, blah, sleek new, blah, blah, outside the box....
Posted by: designsource | January 12, 2006 03:04 PM
Jose Barquero
They had a cool logo, the new retro letters don't do any good in the digital era, plus they weren't having any problem with the old logo, if it's not broken, don't fix it, unless you are PEPSI and know what you are doing.
Posted by: Jose Barquero | March 24, 2006 09:00 PM